The Publishing Industry is Falling into a Deep Hole!!!

Before this era of mass technology invading the world, people relied on hearing their news from the newspaper, from the publishing companies. It wasn't uncommon for someone to wake up, head to work, and grab a cup of coffee and then purchase a newspaper. Now people rely on their phones, I pads, and other devices to hear about the news that goes on in the world today. Also with this new era of social networking when a huge event happens one is already informed at times by someones status or blog due to sites like facebook,twitter, and even blogger.
Small publishing companies can no longer compete efficiently and effectively. Print revenues are plummeting and newspapers are beginning to seem pointless because they are now made available online. For major recycling  companies they see this as a way of society going green. We are cutting down less trees and letting nature grow and breathe once more.
The largest threat for advertising comes from online sites. People are spending more time on the internet and advertisers are finding new ways to reach them. For example Facebook, Twitter, MySpace, Linked In, Youtube and so many more sites allows consumers to make profiles but on the right hand corner there is always an ad. Ad placement on social networking sites is also the next shock-wave!
There are adds everywhere and because people spend so much time online  its convenient for companies to put up these ads on popular sites so people are also able to see those adds and shop online if need be.
Publishing is made up of diverse groups including..

• Books 
• Dictionaries 
• Mailing Lists 
• Journals 
• Magazines 
• Business Media 
• Newspapers
• News Agencies etc.

Now not all of these groups are being hit hard. In fact some groups have renovated the way they now publish their ads and information. There is a huge decrease in sales of newspapers and  but some magazines have even go paperless and are now found online. 

This new technological era has its pros and cons, in the end consumers have to be ready for change and publishing companies need to find new ways of staying in the market by making renovations.