Media Awareness Network

Media Awareness Network is a website that has a large amount of resources for media and digital literacy. This website targets young adults and helps them use the resources of their site to better understand what is going on in the world today.

Media Network states that they are, "MNet is a Canadian non-profit organization that has been pioneering the development of media literacy and digital literacy programs since its incorporation in 1996. Members of our team have backgrounds in education, journalism, mass communications and cultural policy. Working out of Ottawa, we promote media literacy and digital literacy by producing education and awareness programs and resources, working in partnership with Canadian and international organizations, and speaking to audiences across Canada and around the world MNet is a Canadian non-profit organization that has been pioneering the development of media literacy and digital literacy programs since its incorporation in 1996. Members of our team have backgrounds in education, journalism, mass communications and cultural policy. Working out of Ottawa, we promote media literacy and digital literacy by producing education and awareness programs and resources, working in partnership with Canadian and international organizations, and speaking to audiences across Canada and around the world"  (Media Awareness Network).

This website is a great website because it helps adults understand how the media can have a profound effect on ones life, the choices they make and how it will affect their freedom. This website is a reflection of Canadian values, culture, current public policy, and free information. 

There web-based sources offers media literacy and digital literacy. Media Awareness Network  has a range of games,internet, television, film, video, advertising, and popular music. This website also helps parents talk to their children about media and how to manage it at the home. The information on this website could also benefit teachers and give them supporting materials.

 MNet's primary focus is to bring teachers and librarians to speed on issues related to children's internet use.

I think Media Awareness Network is a great site. Many times parents are afraid of what their children are viewing. A lot of information is easily accessible to minors and these days the internet has no limitations on what is posted onto the web. The only way we can protect our youth is by preparing them for the world and educating them on what's going on and why these stories, documentaries, and events are so important. The internet is a great tool but parents especially want to make sure that their children benefit from it and are not exposed to the ugliness of it.

Today there are many problems with the internet. The headlines that are posted, the cyber bullying, and so much more. This site can help children deal with these situations in the best way possible. This website is made possible due to its supporters. 

• Youtube
• Bell
• CTV
• Google
• Catholic Teachers Association 
• Canadians Connected 
• etc..and so much more

There are so many issues today with media violence, media stereotyping, Information Privacy and if our children aren't educated on how this information is good and bad then there is a greater risk of them getting hurt by it. In no way is this site saying the internet is bad or to throw away any technology that gives one access to erroneous information, it is just stating that the internet has it's positives and negatives and to ensure a peaceful world and community we must focus on them both instilling in our youth today that yes this is bad but we can make a difference. Because that is why all this information is out their, the reason we are educated is to make the word a better place. 

Below is a link on the website and the amazing information it has to offer...
http://www.media-awareness.ca/english/index.cfm

You Can't Compromise What I Believe!!! I am a Journalist!

News is a report of recent events, it's appealing, captivating, sad, terrorizing, uplifting, and most importantly its entertaining on so many different levels. These events, these stories that stir up our emotions are captured by people that are seen as story tellers,people that want to share what they have seen, people that are known as  journalists. So what is a journalist and what does a journalists' job entail... Well  "Creative Pool" defines a  journalist as someone that  may:   

• attend press launches, courts, council meetings and other events
• interview people by phone or in person
• respond to tip-offs, calls and news releases
• record notes in shorthand or on tape and write stories up on computer.

Journalists have a mission, and that is to enlighten the public and spread the word. They are suppose to provide fair,clear, and unbiased accounts of certain events and issues.  But lately journalists have been under fire. These days the public doesn't believe that journalist follow their code of the ethics. A lot of people believe that journalists only focus on satisfying who they report too, their "boss". It's not about telling a story anymore, its about manipulation and most importantly money. We see examples of it everyday. There are many times we are checking out our groceries, we glance over and we see a magazine that is titled "Aliens Take Over the Earth and Experiment on Senate".  It's so scandalous, so ridiculous, so corny, we buy the issue. The problem with  some of the journalists today is that they have lost their light and truth. CNN and FOX 5  two major industry's that report the same stories but from different perspectives. CNN responses to events are from a democratic point of view while FOX 5 responds from a republican perspective. They don't focus on the issue instead, personal feelings get involved. 

Journalists have so much power to sway the public. With  a couple of sheets of paper  and the right amount of ink the most beautiful tragic story can be written. So if journalists actually focused on the truth. If they reported stories not just for the sake of selling papers but for the sake of letting the public know what they have witnessed without a biased opinion then their wouldn't be negativity towards them.   

Not all journalists are evil but at the same time how can anything be reported without some type of biased experience. Stories are beautiful and I believe any journalist that is adamant about their job will of course get emotionally involved but at the same time they will want the truth out their so people can know, discuss and debate. There is corruption everywhere its society's choice to wither accept it or not. 

Coca-Cola....Open Happiness!!!

When I hear the word Coca-Cola I immediately get thirsty and think about a company that sells more than just a beverage. Coca-Cola is spreading happiness all over the world . It's the 5th universal word recognized all over the globe. Coca-Cola is found in over 230 countries and has partnered as well as bought many other companies to join it's empire.
It all began when a pharmacist from Atlanta, John Pemberton decided he wanted to try something new in his back yard. Pemberton stirred a couple of ingredients up and then in no time Coca-Cola was created and it was selling for 5 cents!!!Pemberton's bookkeeper Frank Robinson gave the name to Coca-Cola and the script that is still used to this day.After that coke took off within the next century Coke not only shared a drink to the world but also a good example of a business that would receive a lot of backing, that cares about the world, and wants to connect to people all over the globe by spreading as much joy and happiness as it possibly can.
"Coke" something that started out as a beverage would soon turn into a billion dollar empire. Asa G. Candler made Coca-Cola a brand. He gave away clocks,calenders, coupons, urns, scales etc. with the Coca-Cola emblem. People were beginning to recognize Coke and become familiar to it.
People were beginning to demand more coke. They wanted to have easy access to it and experience the product in a different way. Benjamin F. Thomas and Joseph B. Whitehead secured exclusive  rights from Candler  to bottle and sell Coca-Cola. This would create millions of dollars and make coke more accessible to those who wanted to grab it and go.
Robert Woodruff would be the next president of Coke. Woodruff 's father purchased the Coca-Cola Company from Asa Candler and he then succeeded his father. Robert Woodruff led to the expansion of coke over seas. He created the "six pack" so people could enjoy coke at home. Coca-Cola traveled to the Olympics with the U.S team in 1928 which took place in Amsterdam. Woodruff's marketing helped Coke expand to many families not just in America but overseas as well.
World War II was going on in 1941 and Coca-Cola intervened by giving any man or women in uniform a coke for 5 cents. Coca-Cola was beginning to become a part of peoples everyday life exuding a fun carefree lifestyle.
Other competitors were beginning to come out so Coke had to find new ways to keep their customers interested and so new flavors were created.

• Fanta created 1941 introduced 1950's
• Sprite 1961
• TAB 1963
• Fresco 1966

The Coca-Coal company soon acquired Minute Maid in the 1970's which brought a new amount of profit and targeted a different market. The way Coke  advertised also kept people at the edge of their seats.n People loved to see how coke not only connected them to their neighbors but as well as all over the world due to a tasty beverage.

In the 1980's a new wave had hit America. Everyone wanted to get into shape and eat/drink healthier which meant Coke was going to be cut out from the American diet. Coca-Cola soon came out with diet Coke. They even came out with fitness gear to show people Coke can be healthy if drank in moderation. 

A new formula was created to give it a different taste and people liked the "New Coke" but later on it was returned to its original formula. 

In the 1990's come began to associate itself with sports, NASCAR racing etc. By 1997 the company had already sold over 1 billion servings of its product. Coke has over 500 bands and exists to benefit and refresh everyone its touches.

Coca-Cola Communications

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Internet Web and Multimedia

All branches of social media are expanding today at a very fast rate. There has been so many collaborations with businesses from opposite ends of the spectrum that it is unbelievable how advanced our technology has become. But every great invention has its weakness.

Chapter 2 in Communications 202 asks the reader..."What possibilities for the Internet's future are you most excited about?Why? What possibilities are most troubling? Why?

The internet gives one access to information....World Wide information! So many sources with so many facts, opinions,stories, and data. For example if you want to learn how to properly wear a scarf or how to properly use excel one can go to Youtube and watch a video on just that.  We can access this information anywhere anytime. On our phones, laptops, i-pads, kindel's, the world we live in today heavily relies on social media/technologies. Today I left my house without my cell phone and I felt completely and utterly naked. Our cellular phones let us connect to anyone at anytime. In the 1900's people had to wait on letters and messages that could take months to receive. These days we can send a text and within seconds the other person on the other end receives it in lighting speed. 

Technology makes it more convenient to do just about anything. Its efficient and effective. But a study was done on the "google search engine" and it has been proven that every thing anyone searches is stored and can be used to trace you. My concern about this great rising industry is that soon everyone will be required to have some type of online profile. Our privacy is slipping under our fingers and we don't know who is viewing our information.

Maybe one day the internet will be 3D. Att&t a cellular phone company plans on getting their whole network on a 4G wave. This means all contracts will include data plans whether you like it or not. Our advances help the human race as a whole, but at the same time these advances can spark negative intent. People will have access to important and personal documents. Profiles online are like every rapists dream. They can now go shopping and pick out who they want to kidnap today. So technology comes at a high cost. The question is are we willing to pay that much???