When I hear the word Coca-Cola I immediately get thirsty and think about a company that sells more than just a beverage. Coca-Cola is spreading happiness all over the world . It's the 5th universal word recognized all over the globe. Coca-Cola is found in over 230 countries and has partnered as well as bought many other companies to join it's empire.It all began when a pharmacist from Atlanta, John Pemberton decided he wanted to try something new in his back yard. Pemberton stirred a couple of ingredients up and then in no time Coca-Cola was created and it was selling for 5 cents!!!Pemberton's bookkeeper Frank Robinson gave the name to Coca-Cola and the script that is still used to this day.After that coke took off within the next century Coke not only shared a drink to the world but also a good example of a business that would receive a lot of backing, that cares about the world, and wants to connect to people all over the globe by spreading as much joy and happiness as it possibly can.
"Coke" something that started out as a beverage would soon turn into a billion dollar empire. Asa G. Candler made Coca-Cola a brand. He gave away clocks,calenders, coupons, urns, scales etc. with the Coca-Cola emblem. People were beginning to recognize Coke and become familiar to it.
People were beginning to demand more coke. They wanted to have easy access to it and experience the product in a different way. Benjamin F. Thomas and Joseph B. Whitehead secured exclusive rights from Candler to bottle and sell Coca-Cola. This would create millions of dollars and make coke more accessible to those who wanted to grab it and go.Robert Woodruff would be the next president of Coke. Woodruff 's father purchased the Coca-Cola Company from Asa Candler and he then succeeded his father. Robert Woodruff led to the expansion of coke over seas. He created the "six pack" so people could enjoy coke at home. Coca-Cola traveled to the Olympics with the U.S team in 1928 which took place in Amsterdam. Woodruff's marketing helped Coke expand to many families not just in America but overseas as well.
World War II was going on in 1941 and Coca-Cola intervened by giving any man or women in uniform a coke for 5 cents. Coca-Cola was beginning to become a part of peoples everyday life exuding a fun carefree lifestyle.
Other competitors were beginning to come out so Coke had to find new ways to keep their customers interested and so new flavors were created.
- Fanta created 1941 introduced 1950's
- Sprite 1961
- TAB 1963
- Fresco 1966
The Coca-Coal company soon acquired Minute Maid in the 1970's which brought a new amount of profit and targeted a different market. The way Coke advertised also kept people at the edge of their seats.n People loved to see how coke not only connected them to their neighbors but as well as all over the world due to a tasty beverage.
In the 1980's a new wave had hit America. Everyone wanted to get into shape and eat/drink healthier which meant Coke was going to be cut out from the American diet. Coca-Cola soon came out with diet Coke. They even came out with fitness gear to show people Coke can be healthy if drank in moderation.
A new formula was created to give it a different taste and people liked the "New Coke" but later on it was returned to its original formula.
In the 1990's come began to associate itself with sports, NASCAR racing etc. By 1997 the company had already sold over 1 billion servings of its product. Coke has over 500 bands and exists to benefit and refresh everyone its touches.
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